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Deliberative Polling®: Texas Electric Utilities

Photo: Matthew T Rader/Unsplash

Between 1996 and 1998, eight Texas electric utilities polled their customers to determine what energy options they preferred to meet future electric requirements.

Customers changed their opinions substantially based on the information they gained during the town meetings. The results were unanticipated by either the utilities or their regulators; both entities changed their level of interest in and commitment to renewables and efficiency as a result of what they heard from customers.

The Deliberative Polls combined telephone surveys with town meetings where customers learned more about energy choices and discussed energy issues with each other and with panels of experts. After deliberating, they responded to the initial survey again, this time on the basis of their informed opinions.




Texas Electric Utilities: Video Overview